“During my first three years at Iguana, I was involved in pure marketing, covering operations, events, digital marketing, content production, advertising, and public relations. I was responsible for developing and structuring the marketing department.

What was exciting about Iguana was that there was a lot to do in terms of marketing, especially in repositioning digital marketing. We are a very international company, and digital marketing is one of the ways to reach our customers. The multinational aspect is fantastic because we interact with people from the Philippines to Australia to the US. You get to discover various countries, cultures, and places where I never thought I’d work.

I found myself handling all aspects of marketing, which was fascinating because we were dealing with an incredible, innovative product. We were focused on a go-to-market strategy to promote a new technology and usage that completely transforms the way people use boats. It was a complex but incredibly interesting challenge. Marketing and Service Design are closely linked, as we aim to understand how people think, how they adopt our product, their habits, and how we meet their needs. This is why my previous experience was highly relevant.

Moreover, I’m impressed with Iguana’s teams. The people here are amazing, and everyone contributes with their unique skills. Iguana makes you resourceful and helps you grow, constantly developing new skills. For example, when I first joined Iguana, I found myself going from organizing a photoshoot with airsoft players, to walking in the mud to check the beach access of a client, to visiting a customer on his yacht in Dubai. You never know what to expect! 

In recent months, I have also taken on business development, particularly in North America. This involves finding new distributors, promoting the brand, and establishing a European brand in a region where American-made products dominate the market.”